Writing in public. Building in private.

Writing

Notes from the marketer to builder transition. AI, growth, fitness systems, and the taste you only get by shipping.

From marketer to builder

May 17, 2026 · 1 min read

The useful shift was not learning syntax. It was learning how to turn ideas into working systems.

AIbuildingfounder

Personal systems beat generic apps

May 16, 2026 · 1 min read

The best software in my life is not broad. It knows my data, my rituals, and my weird constraints.

personal softwareAIsystems

The fitness dashboard I wanted

May 15, 2026 · 1 min read

Garmin has one truth. Whoop has another. I wanted the morning decision in one place.

fitnessGarminWhoop